This is a text marketing message.
Tuesday, August 12, 2008
Thursday, May 22, 2008
The word is out
This is no ordinary C word.
It’s the type that gets you thinking – even though you don’t know where to start.
Sometimes what you don’t say is more powerful than what you do. So we’re not going to say any more about it and leave it up to you to decide.
Creative. Collaborative. Cluey. Crazy. The C Word has arrived on the scene.
We’re the newcomers to communication heading this team with so much passion we might explode.
Our first gig was working with the team behind the Committee for Melbourne's Moving Galleries project.
This partnership between government and the corporate world not only puts Victorian art and poetry on Connex trains – but on the map.
We were stoked to lend a hand to this colourful campaign, especially since the concept has already made waves in similar ways in New York and London.
What’s worse than sitting on a packed Melbourne train at peak hour with half an hour to your destination? It’s sitting on a packed train and staring at blank walls.
This traveling art exhibition is an innovative way to give commuters an escape – even if it’s only for a moment. So we applaud Committee for Melbourne for embracing this opportunity for new artists and giving commuters something to think about.
One of the artists in the Autumn 2008 exhibition, Emilie Zoe Baker put it beautifully: “You’re buying a two hour ticket and it’s taking you to much more than your destination - you get to go to an exhibition as well".
Don’t you love Melbourne?
We came on board this campaign a few weeks before the launch of its third series. It began in 2006, but hasn’t really gained the wide spread momentum in terms of public awareness and media coverage that it deserves.
We spoke to a range of artists, got to know them and their stories and came up with plenty of ideas of how we could target different types of media and activities to spread the word.
We created a media launch as a prelude to an event with artists and project partners and secured prominent coverage in The Age, on radio and in local newspapers.
That's where our point of difference lies. We do the research and make sure we build knowledge about our clients, their business and their communications needs.
We listen and make sure we talk the same language. People are very passionate about their business and the only way to translate that passion is for us to fully understand how they work.
People naturally gravitate to where they feel comfortable, but it's more than just building rapport. They have to see there is genuine value in what we're saying.
For many clients it's about getting back to basics.
So far our experience has been that clients don't put into practice some of the simple things which could help get them better noticed.
People tend to go for complex ways to communicate, thinking this will wow clients but the reality is they can be a deterrent.
You have to cut through the crap. You need to tell it like it is. You can achieve better results with simple things. It’s a minimalist approach.
It’s the type that gets you thinking – even though you don’t know where to start.
Sometimes what you don’t say is more powerful than what you do. So we’re not going to say any more about it and leave it up to you to decide.
Creative. Collaborative. Cluey. Crazy. The C Word has arrived on the scene.
We’re the newcomers to communication heading this team with so much passion we might explode.
Our first gig was working with the team behind the Committee for Melbourne's Moving Galleries project.
This partnership between government and the corporate world not only puts Victorian art and poetry on Connex trains – but on the map.
We were stoked to lend a hand to this colourful campaign, especially since the concept has already made waves in similar ways in New York and London.
What’s worse than sitting on a packed Melbourne train at peak hour with half an hour to your destination? It’s sitting on a packed train and staring at blank walls.
This traveling art exhibition is an innovative way to give commuters an escape – even if it’s only for a moment. So we applaud Committee for Melbourne for embracing this opportunity for new artists and giving commuters something to think about.
One of the artists in the Autumn 2008 exhibition, Emilie Zoe Baker put it beautifully: “You’re buying a two hour ticket and it’s taking you to much more than your destination - you get to go to an exhibition as well".
Don’t you love Melbourne?
We came on board this campaign a few weeks before the launch of its third series. It began in 2006, but hasn’t really gained the wide spread momentum in terms of public awareness and media coverage that it deserves.
We spoke to a range of artists, got to know them and their stories and came up with plenty of ideas of how we could target different types of media and activities to spread the word.
We created a media launch as a prelude to an event with artists and project partners and secured prominent coverage in The Age, on radio and in local newspapers.
That's where our point of difference lies. We do the research and make sure we build knowledge about our clients, their business and their communications needs.
We listen and make sure we talk the same language. People are very passionate about their business and the only way to translate that passion is for us to fully understand how they work.
People naturally gravitate to where they feel comfortable, but it's more than just building rapport. They have to see there is genuine value in what we're saying.
For many clients it's about getting back to basics.
So far our experience has been that clients don't put into practice some of the simple things which could help get them better noticed.
People tend to go for complex ways to communicate, thinking this will wow clients but the reality is they can be a deterrent.
You have to cut through the crap. You need to tell it like it is. You can achieve better results with simple things. It’s a minimalist approach.
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